Ami Cholia

Rolls-Royce Unveils First Pics of the 102EX Phantom Experimental Electric Car

by , 02/22/11

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Electric cars are clearly gaining traction, considering that uber-luxury auto manufacturers are trying to get in on the action — Rolls-Royce has just confirmed that it will show its first electric car at the 2011 Geneva motor show. While the 102EX is just a concept car right now, it could go on to influence production cars, Car Magazine reports.

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The Rolls-Royce 102EX, also known as the Phantom Experimental Electric, will be used as part of a pilot project to test the future of EVs with the car company’s core drivers. If it goes into production, this will be one of the first EVs for the super luxury market. ‘We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,’ said CEO Torsten Müller-Ötvös. ‘With this vehicle, we begin an exploration into alternative drivetrains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.’

While fuel prices are clearly not a problem for most Rolls-Royce drivers, the eco-friendliness of the electric Rolls-Royce will be an added bonus — as will the fact that the car will be incredibly quiet. The vehicle will clearly need to have a large range and will need to perform under all weather conditions for it to work (yes, RR drivers demand perfection!). No specifics are out yet, but you can check out www.electricluxury.com and read the debate on whether electric cars and luxury can even go together.

Of course, we think they can marvelously.

+ Rolls-Royce

Via Car Magazine

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1 Comment

  1. lazyreader February 23, 2011 at 7:40 am

    “While fuel prices are clearly not a problem for most Rolls-Royce drivers” DUH. There’s no way you could sell enough of these vehicles to compensate for all the Rolls already out there. You could buy a simple Ford Focus with enough left over for gas to circumnavigate the globe a hundred times.

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