RVW: Concious Design for Head and Heart from Sweden
RVW (which is short for ‘review’) is a design and production company based in Malmö, Sweden, which — as the name suggests — pays careful attention to every aspect of their design process. According to designers Johannes Herbertsson and Jonas Nordgren, a piece of furniture should live forever, connote emotions, and be appealing to both head and heart from many perspectives. This includes considering everything from how materials meet and interact with each other to social and environmental aspects of their production, which is why they work exclusively with local collaborators in their region.
RVW is first and foremost a production company, taking on interesting ideas and concepts from around the world — but they also do much of the designing themselves. “We always have a hand in the creative process, making sure the final product is in accordance with our philosophy and brand,” says Herbetsson. The company has collaborated with major global industries in the past, but today it runs on a much more local scale. “This allows us a personal touch and contact with the retailers, not to mention the cut in costs and pollution we achieve by being close to our collaborators,” he continues.
The duo is driven by personal connections and high quality design, which is what they want to offer their clients: ‘good’ designs that you want to have in your home and pass on to future generations. This idea is visible throughout their whole furniture range — from the aesthetic language to the way in which they chose and work with different materials. The wood for their Haijk pot, for example, is taken from Johannes’ grandpa’s forest in the south of Sweden. Not only does Haijk, if you will, hold a direct bloodline to the designer — but one can also “read the climate of the time,” from each piece as the pots are turned from the heartwood.
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