Laura K. Cowan

Salesforce and Toyota Will Develop Toyota Friend, a Social Network for Toyota Customers

by , 05/23/11

Toyota, Salesforce, Toyota Salesforce joint venture, Toyota Friend Network, green transportation, alternative transportation, green automotive design, Silicon Valley, social media, cloud computing

The auto industry continues to strengthen its ties with Silicon Valley: Toyota and cloud computing company Salesforce have just teamed up to develop Toyota Friend, a private social network to connect Toyota customers and their cars. Toyota Friend will be powered by Salesforce’s network Salesforce Chatter, and will be rolled out first in Japan with electric vehicles and plug-in hybrids in 2012.

Toyota, Salesforce, Toyota Salesforce joint venture, Toyota Friend Network, green transportation, alternative transportation, green automotive design, Silicon Valley, social media, cloud computing

Toyota Friend will connect Toyota owners with their cars and dealerships, sending them friendly maintenance reminders as well as product tips and info. The service will be available through smart phones and tablet PCs as well as the cars themselves, and owners will have the option to extend their communication beyond the private network to public networks like Twitter and Facebook. What do you think of the integration of social networking and vehicles? Something tells us the applications for this new tech will go far beyond reminders to charge your EV battery.

+ Salesforce

+ Toyota

Via PR Newswire

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