green design, eco design, sustainable design, animal rights, Sao Paulo bans animal testing, animal ethics, Geraldo Alckmin
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The state of Sao Paulo in Brazil has taken a stand against animal cruelty by officially banning animal testing for cosmetics, perfume and personal care. The decision will make animal testing a punishable act – any company found testing on animals will be fined a whopping $435,000 per animal.

green design, eco design, sustainable design, animal rights, Sao Paulo bans animal testing, animal ethics, Geraldo Alckmin

Sao Paulo’s Governor Geraldo Alckmin announced the new ban after intensive meetings with animal rights activists, scientists, veterinarians and members of the cosmetics and perfumes industries. After taking each sector’s opinions into consideration, the Sao Paulo government decided to vote against testing on animals – a milestone for the country. First time offenders must pay $435,000 per animal, while repeat offenders could face doubled fines and the complete shutdown of their institution.

The drive toward banning animal testing was spurred by activists last year, who invaded the Instituto Royal lab and freed 200 beagles that were being tested on. The animals were found in extremely inhumane conditions (like having their skin shaven off), while others were found dead or frozen in liquid nitrogen. After the atrocities were discovered, the lab was completely shut down.

Sao Paulo’s new ban has shown that the power of the people can truly enact change. The government listened to input from activists and citizens in the area and responded with a well-investigated decision. The ban on animal testing was announced yesterday, and it’s a huge step forward for animal rights.

Via Phys Org

Images via orenrobertjohn