Droog Gives Liquidated Products New Life at Milan Design Week
Dutch design collective Droog broke some bad news at this year's Milan Furniture Fair: around 500 dutch companies go bankrupt every month. The good news is Droog has saved 5139 of their products from liquidation sales to be used as raw material for new products. The exhibition showcased creative re-interpretations of found products by 14 designers from different parts of the world.
Saved by Droog is the name of this year’s show, referencing the second life that these 5139 products will have after a creative re-interpretation. The revivers include Erick Larenbeek, Atelier Remy & Veenhuizen, Atelier Ted Van Noten, Maison Martin Margiela , Marije Vogelzang, Minale-Maeda, Studio Makkink & Bey, and Stefan Sagmeister, among others.
The objects range from small-scale artifacts like matches, spoons, and cups to porcelain objects and furniture, all acquired by Droog in liquidation auctions over the last months. The final collection is comprised of 19 limited-edition designs that can be bought on-site.
Another designer that followed his personal style was Stefan Sagmeister, who printed 448 black leather wallets with gold words that unfold to phrase “Money does not make me happy”.
Designer Marian Bantjes manicured 80 folding chairs with exquisite detail changing bland into beautiful, and Ted Noten, inspired by a lot of 500 match boxes, created a series of bomb-shaped candles containing 3 bronze general stars. Ignite the bomb, become a general.
Droog’s Milan showcase brought back to life objects otherwise considered “lost”, and brings up the term of re-use in a modern design context.
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