Schemata Architects Designs Takeo Kikuchi’s New Eco-Friendly Flagship Store in Shibuya

Posted By Helen Morgan On January 25, 2013 @ 12:32 pm In Architecture | No Comments

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Menswear brand Takeo Kikuchi ^[6] redesigned their flagship store in Shibuya to create a comfortable retail experience to attract customers away from the highly popular online market. The store was designed by Schemata architect Jo Nagasaka ^[7], who was challenged to create a more enhanced retail experience that would enable customers to absorb the essence of the brand. After the store made its new home in a glass-clad building ^[8], Nagasaka decided to incorporate natural ventilation.

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The building is housed in a traditionally enclosed space with typically artificial heating and cooling systems, but the architect reconfigured it, installing wood frame windows to allow the building to ‘breathe.’ ^[10] The interior design includes benches lining the facade, removing the site from the idea of a traditional shop. Its lack of cash registers encourages laid-back browsing and purchasing, while the garden and cafe help to create a relaxed atmosphere.

+ Takeo Kikuchi ^[6]

+ Schemata ^[7]

Image courtesy of Nacása&Partners Inc ^[11]

Via Spoon-Tamago ^[12]

Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com

URL to article: http://inhabitat.com/schemata-architects-designs-the-takeo-kikuchi-flagship-store-creating-an-innovative-retail-experience/

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[5]  : http://inhabitat.com/schemata-architects-designs-the-takeo-kikuchi-flagship-store-creating-an-innovative-retail-experience/takeo-kikuchi-shibuya-flagship-118/?extend=1

[6] Takeo Kikuchi: http://en.wikipedia.org/wiki/Takeo_Kikuchi

[7] Jo Nagasaka: http://schemata.jp/

[8] glass-clad building: http://inhabitat.com/tag/glass-building/

[9] Image: http://inhabitat.com/schemata-architects-designs-the-takeo-kikuchi-flagship-store-creating-an-innovative-retail-experience/takeo-kikuchi-shibuya-flagship-118/

[10] to allow the building to ‘breathe.’: http://inhabitat.com/tag/breathable-buildings/

[11] Nacása&Partners Inc: http://www.nacasa.co.jp/

[12] Spoon-Tamago: http://www.spoon-tamago.com/2012/11/30/new-takeo-kikuchi-flagship-store-in-shibuya-wants-to-redefine-retail/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SpoonTamago+%28Spoon+%26+Tamago%29

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