Beth Buczynski

Sharing Is The New Shopping: Yerdle Offers Zero-Cost Alternative To Black Friday Madness

by , 11/23/12

Yerdle, San Francisco, Adam Werbach, sharing economy, collaborative consumption, Black Friday, holidays, swapping

“We built yerdle to create a new way of getting the things you need that doesn’t create more waste,” said Co-founder Adam Werbach. “If you need a tent, a circular saw, kids soccer cleats, or thousands of other items that you only use sporadically, try sharing through yerdle. Saving money doesn’t suck. The holidays should be about spending time with the people you love and giving them gifts,” said Werbach. “For anyone who is sick of the crowds and the over-packaging and the cheap plastic toys, we’re hoping to provide an authentic way to celebrate the season.”

Yerdle’s platform, including a website built on Facebook’s social graph, an iPhone app and a series of community events, allows friends and even strangers to safely conduct sharing transactions. Find yourself in need of something? Before rushing out to the store, browse yerdle’s easy to navigate categories to see if anyone has offered it up. Even if you don’t find what you’re looking for, the service makes it easy to list a request, instantly tapping into the closets and garages of thousands of people who live near you. If someone’s got what you’re looking for, they answer your query, and voila! Sharing to the rescue.

Although yerdle has launched with a focus on the San Francisco area, you don’t have to live in California to sign up. On November 23, the online platform and mobile app opens up to sharers across the country. Why not be the first to tell your friends about this awesome, completely free alternative to the Black Friday madness? Sign up and invite your loved ones here.

+ Yerdle

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