Gallery: Sharing Is The New Shopping: Yerdle Offers Zero-Cost Alternati...

Yerdle Marketplace Launch - Happy Shopper

This year, many conscientious consumers are exploring an out of the box (literally) alternative to black Friday madness – one that is made possible by the rise of the sharing economy. Yerdle, which launches today, is the newest peer-to-peer marketplace in a growing online industry many refer to as collaborative consumption. The best part? Everything’s free.

There’s a great meme going around about our country’s post-Thanksgiving shopping frenzy. It says “Black Friday: Because only in America people trample each other for sales exactly one day after being thankful for what they already have.” Our national habit of camping out in front of big box retailers, fighting our neighbors for the last Tickle Me Elmo or flat screen TV is pathetic and completely antithetical to the true spirit of the holidays. That’s why millions are experimenting with an alternative that’s more meaningful than simply shopping online or buying ec0-friendly goods. This year, people are saying no to buying altogether, and sharing, swapping, trading things they already have instead.

Co-founded by Adam Werbach, former President of the Sierra Club and Founder of Saatchi & Saatchi S, Andy Ruben, former Chief Sustainability Officer and head of Global Strategy at Walmart, and and Carl Tashian from the founding team of Zipcar, yerdle is an online community and sharing marketplace. The new site already offers 10,000 items, from clothing and music to gadgets and food, that have been given by regular people who are tired of being forced to buy new things when so much is going to waste all around us. Yerdle’s mission is to reduce 20 percent of the things people buy through sharing, collectively protecting precious ecological resources.


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