Concrete is generally thought of as a cold and hard industrial material, but SHIFT is on a mission to bring to light the inherent beauty of this often misunderstood material. “La Morena” is their first attempt to give concrete new cred as a highly aesthetic, modern, and friendly component. By using wood and cement to make their flower pot, SHIFT manages to create an honest and balanced artifact where concrete’s stony aesthetic is countered and warmed by the wood’s organic look.


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