Marc Carter

Should Apple Buy Tesla? One Analyst Thinks So

by , 11/04/13

tesla, tesla motors, apple, tesla model s, tesla model x, tesla roadster, elon musk, electric car, Technology, Google, Andaan Ahmad

Rumors have long floated around that Apple might stake a claim in Tesla Motors, which is now valued at $20 billion. But the move may be one step closer after analyst Andaan Ahmad at German investment bank Berenberg wrote an open letter to Apple’s CEO Tim Cook suggesting that the tech giant buy a stake in the electric car company.



tesla, tesla motors, apple, tesla model s, tesla model x, tesla roadster, elon musk, electric car, Technology, Google, Andaan Ahmad

Andaan Ahmad has a hunch that the smartphone industry is getting so competitive that it will be increasingly difficult for Apple to continue to generate sufficient revenue to sustain its operations. If Apple were to buy Tesla, however, the income from Tesla’s operations would give Apple a more sustainable income. It also doesn’t hurt that Tesla’s shares are up almost 400 percent this year.

Apple isn’t the only company that is being called on to buy Tesla. Google, which has been hard at work on its new self-driving cars, has also been encouraged to buy a stake in Tesla.

Apple’s critics worry that the company has been less innovative since the late Steve Jobs passed away two years ago. But Tesla has Elon Musk, who for some is on par with the innovation that Jobs brought to the tech giant. Ahmad feels that Apple needs an “out of the box” move, which Tesla and Elon Musk could provide. “You could strike up a partnership and obtain a new iconic partner to lead Apple’s innovation drive.”

+ Apple and Tesla Motors

Via Cleantechnica

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2 Comments

  1. Tafline Laylin Tafline Laylin November 8, 2013 at 11:00 am

    Thanks! Valid point. We updated the text to read “net proceeds” instead, as that is more accurate.

  2. Sic Mundi November 7, 2013 at 10:44 pm

    entirely minor note:
    the author uses variants of the word ‘innovate’ three times in a single paragraph.
    can you please not do that? Tech buzzwords and the gratuitous overuse of them is just incredibly sloppy writing.

    More pointedly, can we recognise that no-one outside of Apple labs has the faintest idea what Apple is working on. Thus, by definition, people banging on about lack of activity *in* those labs are speaking from a point of near total ignorance. The ongoing concern seems to be that Apple’s products don’t change enough between iterations, whilst strangely failing to point out ways in which specific changes would make those devices better.

    Apple investing in Tesla may seem a lovely idea – I am certainly increasingly happy with the progress of tesla as a company in general – but what benefit would this bring either party? This blog post doesn’t seem to link to the open letter itself and I cannot be bothered hunting for it. Instead I will simply point out that Apple has a strong historical tendency to invest in small companies for specific technologies that they can then integrate into their own products and services for strong competitive advantage.

    An investment in Tesla would be directly opposed to that ethos.

    So why would anyone expect it to happen?

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