SowHow is a new range of eight organic vegetable seed packets to help people easily grow their own tasty vegetables. The bright, bold covers are inspired by classic modernist design and are a world away from conventional seed packets. The guides open up to reveal carefully-crafted advice that will inspire confidence in any budding gardener. Designer Paul Matson came up with the idea when buying seeds for his new allotment plot. “I found the choice of seed packs on the racks in garden centers overwhelming at first. The growing instructions always seemed to be crammed onto the back of the packets. As a designer, I started to think about how the information could made easier to understand and, at the same time, more beautiful to look at.” he says. Aimed at a new generation of grow-your-own urban gardeners, SowHow packs feature easy-to-follow instructions to help beginners get the best results from their crops. There are tips on sowing, harvesting, cooking and storing produce and tips for growing anywhere from vertical gardens, small urban spaces, potted gardens and massive garden spaces.
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