Elon Musk started SpaceX to get to Mars. Simple as that. That elusive red planet holds a lot of allure for the man who wants to help us all ditch the power grid. SpaceX, and certainly Musk himself, wants to get the public fired up about the possibility of humans on Mars, so they’ve created a series of travel posters, reminiscent of something peeled from the wall of a 1950s travel agency. Destination? Mars!

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A brilliant PR move, the posters feature average everyday Joes and Janes touring the landscape of Mars, jet-packing here and scaling Olympus Mons there. The poster series also contains smartly hidden SpaceX logos and are cleverly branded as ads from the “Mars Colonization and Tourism Assoc,” which may well be an actual company Musk launches, should the planet become a viable tourist destination.

Related: Watch Elon Musk’s SpaceX complete successful astronaut bailout test

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Toying with the idea of Mars as a tourist destination isn’t surprising, coming from a company that put all their photos into the public domain just a few months ago, essentially sending the message that Mars, and SpaceX’s reach for it, belongs to all of us. After all, it’s only about 140 million miles away. With the rate at which Earth-bound transportation is improving, in part thanks to—oh, that’s right—one of Musk’s other pet projects Tesla, that’ll be a flash in the pan for adventurous travelers with their hearts set on something really special for their next summer vacation.

Musk and his space-obsessed crew want people to feel the tug of the most foreign of foreign lands, and these vintage-styled faux adverts really do the trick. Perhaps there were some Mad Men fans on the PR team…

Via The Verge

Images via SpaceX