Lori Zimmer

Spanish City Offers Lifetime Tram Passes in Exchange for Cars

by , 07/12/11

Murcia, Spain, Carbon emissions, traffic reduction, car reduction, public transportation, carbon footprint, tram exchange program

The city of Murcia, Spain is going to great lengths to help reduce the city’s traffic congestion and to promote the use of the greener method – public transportation. The bold move involves offering citizens a lifetime pass to their brand-spanking-new tram system — in exchange for their cars! The drastic initiative certainly surpasses other cities’ attempts to promote bike and electric care shares as far as gutsy moves go.

Murcia, Spain, Carbon emissions, traffic reduction, car reduction, public transportation, carbon footprint, tram exchange program

The pledge to reduce the amount of cars on Murcia’s roads will help curb gridlock while reducing the city’s carbon footprint by nixing some of its toxic emissions. Citizens will be able to register for a lifelong tram ticket simply by trading in a working car that is fully paid for. Citizens can turn in any type of car – new or old – to qualify.

The next step is a bit more drastic — and a lot more fun. Each car that is exchanged is then put on display around the city, in creative ways. The cars are placed, and then slowly disassembled to make them “disappear.” Encouraging the public to participate in the wacky activity, the city created a sort of car strip tease. For each comment on the project’s Facebook or Twitter accounts, a piece of each car is removed, and broadcast via webcam.

The city also used exchanged cars as a sort of art installation. In a tongue-in-cheek commentary on the horrors of trying to find parking, the cars were placed around town in difficult parking areas, sometimes even jokingly on top of each other!

No other city has gone to such great lengths to reduce the amount of cars on its roads, and we sincerely hope that other cities and towns are inspired to take creative lengths themselves.

Via Springwise


 

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3 Comments

  1. lazyreader July 13, 2011 at 8:17 am

    I’m not so utterly convinced it’s wise to give passes in exchange for their cars. The cars are placed, and then slowly disassembled meaning their taking cars off the market. Just like Americas miserable cash for clunkers, sure it gave people the incentive to buy cars but they would have bought them anyway. It also hurt low income people by significantly raising the price of used cars. Transit is not cheap………..You start out with the fact your running transit all day when it’s mainly used during rush hour and the fact your running it through low density neighborhoods so it’s empty most of the way until you get to the city center. An expensive format, that’s why you don’t want high occupancy transit, you want low occupancy transit or small box as it’s called. Santiago, Chile had a privately owned, profit generating transit. Consisting of individuals owning vehicles. You call it shared taxis they called them Collectivo’s which offered door to door transit. The left wing government decided to outlaw that and eventually built public bus and rail. They lost most of their passengers, pissed off the residents and ultimately the left wing government was voted out of office because of that.

  2. teamjeffo teamjeffo July 12, 2011 at 6:19 pm

    Then why is the top picture of an Australian freeway? :)

  3. teamjeffo July 12, 2011 at 6:19 pm

    Then why is the top picture of an Australian freeway? :)

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