Unsangdong Architects used the concept of “Motion Imagination” to guide the Hyundai Motor Group pavilion’s futuristic design. Located on the waterfront, the building’s wave-inspired facade alludes to both the neighboring seaside and to Hyundai’s future “waves” of new technology. Large screens installed on the front and back of the building add additional light and color to the white, sculptural form.
A major highlight of the pavilion included its special exhibit on mechatronics, a design development field that combines various forms of mechanical and electrical engineering with computer science. Entitled the ‘Hyper-Matrix,’ the exhibit moved thousands of small cubes in and out of a kinetic landscape installation to create a rippling and hypnotic effect in the room. The pavilion also showcased Hyundai’s other sustainable innovations, such as recent vehicle models with built-in hybrid technology.
Images via UNSANGDONG architects