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The Axis toothbrush is a smarter way to brush your teeth. Made almost entirely from recycled and re-usable components, it stores and dispenses toothpaste from a re-used gluestick held within the recycled alluminium brush handle. The bristles are also detachable giving them a new lease on life and turning them into household cleaners when they are through being used to brush teeth. Through the use of recycled materials and interesting surface finish the toothbrush aims to encourage sentimental value and attempt to change the perceived view of the toothbrush as a disposable object.

+ Andrew Godin

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