Gallery: Starbucks Admits Its Strawberry Drinks Are Colored with Crushe...


Starbucks recently found itself in hot water when news that the red dyes used in their strawberry drinks contained cochineal, a coloring made from crushed parasitic beetles. The ingredient has turned more than a few stomachs as it’s unfriendly to vegetarian customers, carries a few negative health impacts of its own, and ranks incredibly high on the “eww” factor scale. Starbucks’ Strawberries and Creme Blended Drinks and Strawberry Smoothies were cheerfully touted as vegan in the past — if one opts for them to be made with soy milk — but their “natural” dyes will now cause many to reconsider.

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  1. Stacks August 25, 2012 at 3:00 pm

    Actually Carsh, insects ARE animals. They most certainly do not fall under the same category as viruses and the like, those are in a different kingdom all together.

  2. carsh April 9, 2012 at 2:51 pm

    Bugs are NOT animals…they are INSECTS…so chances are many are ingested by Vegans and Vegetarians alike as plants, foods, ANYTHING are rampant with ewwweee! BUGS…lol…and germs…and protozoa..and viruses..and mites…

  3. starbucks regular April 3, 2012 at 9:13 am

    they should take the same stance as burger king want it your way..

    lets see

    customer asks for strawberrys and cream drink
    starbucks staff response should be honest and say you can have it natural but it will be pink instead of red.

    or we can put crushed beatles in your drink to make it red ..

    I wonder how many people will want it naturally pink.

  4. nhitt April 1, 2012 at 4:17 pm

    I see this time and time again, I believe the product developers have a good intent, but in practice they see that it doesn’t look that great. “Would a consumer drink a strawberry-flavoured drink if it was slightly pink rather than red?” The answer is yes, but not 100% (of those whom’d consider it). Therefore, Starbucks seems to attain 100% consumer confidence level by having an actual “red” strawberry beverage. I see this in canned fruit from Dole and Del Monte and off-store brands. When cherries are part of the fruit medley, they look the red colour. Both companies add an artificial colouring to the cherries to ascertain consumer confidence.

  5. kelles March 31, 2012 at 3:00 pm

    Aren’t strawberries red enough? Or are they not using real berries???

  6. archonic March 30, 2012 at 8:04 pm

    Or they could just stand to have a strawberry drink that isn’t quite as red? Wtf…

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