Gallery: Starbucks’ New Hot Cup EarthSleeve Could Save 100,000 Trees

 

Starbucks accounts for almost 50% of the US coffee market, and they are responsible for a huge amount of disposable packaging—but with the launch of their EarthSleeve, the corporate giant hopes to reduce some of that waste. The new hot cup sleeve “integrates proprietary technology that enables a reduction in overall material usage while at the same time increasing the post-consumer content.” What does that mean in layman’s terms? By changing the manufacturing process of their hot cup sleeves, Starbucks could save a lot of trees.

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