If you live in Switzerland, you no longer have to worry about getting coffee before boarding your train - Starbucks has partnered with SBB to create the first fully-functioning coffee shop in a train car. This mobile coffee shop takes up a double decker train car with a barista bar on the bottom and lots of cozy seating upstairs. Working to create a new experience for rail passengers, Starbucks went to great pains to miniaturize their shop so it could fit within the confines of a standard train car. Passengers on the Geneva-St. Gallen line will be treated to this new luxury starting November 21, 2013.
Whether it’s to woo more travelers to take the train or to make it more convenient for passengers to get their espresso, we love the idea of a full-fledged coffee shop on board. The coffee shop sits on the train car’s ground level and offers stools, bars and standing room leading up to the barista and a small pastry case. Upstairs is an intimate lounge with inviting booths and seats with contemporary finishes. In all, there is enough seating for 50 people and the upstairs features table service so customers can order from their seats. The mobile coffee shop is decorated in coffee-inspired shades, such as mocha, espresso, vanilla, and so on. The exterior will be clearly branded with Starbucks’ siren logo; it’s hard to miss.
Starbucks worked closely with SBB and its dining car subsidiary Elvetino to add their coffee shop to a train car. Much of what comes standard in Starbucks had to be shrunk or reconfigured in order to make the most of the tight fit. In fact, it might be one of Starbucks smallest barista bars ever. “It was an incredible and rewarding challenge to design our first ever Starbucks store on a train. We had to combine functionality and beautiful design, whilst taking into account a variety of factors such as constant movement of the train, space limitation and stringent safety regulations,” said Liz Muller, director of concept design for Starbucks.
“This is one of the smallest espresso bars and stores we have ever designed and is a result of a unique collaboration of experts, including local designers and engineers from SBB. Working closely together with SBB over the past 2 years, makes me very proud that we can now truly bring the Starbucks Experience to life on this train.”
Starbuck’s train car will begin serving up espresso, lattes and pastries November 21, 2013 on the 06:36 am running from Geneva Airport to St. Gallen in Switzerland. A second Starbucks car will start in the spring of 2014 on the same route. We predict this will be the most popular train car on the line and likely other rail companies will be clamoring to get their own Starbucks car. Say what you will about Starbucks, we’re a fan of whatever it takes to make riding the train even more fun and convenient.
Via Fast CoDesign