This year, designers like John Patrick Organic and Bodkin showed us that being sustainable can look really, really, good. And the momentum is building as more green fashion is hitting the pages of popular fashion magazines. But for someone new to the green scene, finding fabulous, eco-friendly fashions may not be as simple as it sounds. Which is precisely why model and eco-activist, Summer Rayne Oakes, decided to answer the call, with a one-stop, at your fingertips, chock full-of-pics green fashion directory entitled Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion and Beauty.
Style Naturally contains over 300 colorful pages of bags, shoes, blouses, pants, skirts, dresses, lotions, shampoos and even lingerie, all lavishly illustrated with info and websites that take all of the guesswork out of green shopping. Divided into two categories: eco-fashion and eco-beauty, Summer’s book highlights the best of each category through color-coded shopping pages. Throughout the book Summer also includesdesigner spotlights that provide a closer look at selected designers’ fabulous goods and exemplary business models.
Summer’s book also celebrates the eco style of every day fashionistas, including original Inhabitat fashion editor, Jill Danyelle! The last third of the book, which we like to call the “green pages,” are a great resource with websites and places to check out if you want to learn more about sustainable fashion. They also contain information about eco-friendly textiles and materials, governing fashion councils, and a list of eco-chic retail stores all around the country.
Color-coded shopping guide to bags (left) and green pages include information about textiles, governing councils, and retail stores (right)
Style, Naturally was unveiled a few days before New York Fashion Week at the sparkling pink and white Stella McCartney store in New York’s Meatpacking District. Eco-luminaries, fashionistas and other notable guests including actor Josh Pais, Julie Gilhart of Barneys, CNN Business of Green host Olivia Zaleski, Elisa Lipsky-Karasz (WWD), Monique Pean (Ecco Domani Fashion Fund accessories winner), eco-designer Bahar Shahpar and of course our own Jill Fehrenbacher sipped on sparkling, eco-friendly acai cocktails by Veev and noshed on yummy vegetarian nibbles from acclaimed chef Daniel Boulud as they celebrated what some people are saying will be the sty-ble for eco-conscious people who want to look good while doing good.