During Tokyo’s Designers Week, Tohoku to the Future presented modern takes on traditional products presented beside a series of recovery projects that preserve and promote craftsmanship in areas that have been affected by the Great Tohoku Earthquake. The installation, dubbed The TOHOKU for Revival Project, supports people, culture, the environment and local products, as well as the restoration and protection of resources, improving the economy, and providing opportunities for the younger generations with the help of national and international organizations and companies. Their showcase at the tent of the official event was one of the highlights of this year’s design week in Tokyo.
The well-crafted space where Tohoku for the Future presented the products developed in the region. The invited visitors to walk around and discover these collaborations between artisans and designers. Aligned wooden slabs with different heights created a topography that served to present products in a less obvious way that what we usually see in this kind of events. All kinds of products, from hats and textiles to kitchen products, lamps and food make up this interesting exhibition with a mission to preserve the traditions and crafts of Tohoku.
The formula of traditional Japanese objects with a twist in their design, or contemporary objects made with ancient techniques is an effective way to carry on important cultural traits of the country in a contemporary lifestyle. For Tohoku, it is also a way to react to the terrible tragedy of the earthquake and tsunami, using sustainable design that is socially conscious.