Supporting sustainable style on a budget can be difficult, which is why we love that H&M started producing organic cotton collections for men, women, and kids a few seasons back. And the best news is yet to come: the popular clothing company has plans to increase their use of organic cotton in their clothing by 50% for the year of 2009, as compared to 2008. Which is why we are glad to see that the Spring 2009 collection has the same versatility and style that the brand has always offered — with an extra punch of eco-friendliness.
Last year, the Swedish clothing company used about 3,000 tons of organic cotton in their clothing which means that the company is planning to use 4,500 tons of organic cotton this year. The Spring 2009 collection also uses recycled polyester from PET bottles, textile remnants, recycled cotton, and fabric remnants.