John Patrick Organic is leading the campaign to end what he calls “masstige” or “mall-sprawl robostyle, toxic denim, and sweatshop ‘it’ things.” If your definition of sustainable style also includes integrity, well folks, this is your guy. Generation ORGANIC combines down-to-earth and cosmopolitan attitudes on style for a fresh, sexy angle on modern alchemy and organic materials. ORGANIC’s offerings are the best of locavore ingredients melded with a timeless, global outlook. With this in mind, we wanted to exhibit a little “integrity” of our own by showcasing several stunning pieces from John Patrick Organic’s upcoming Fall 2008 Collection.
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Ok, I really love this line. I just think it’s the best balance of fashion and ethics that I’ve seen, and I’m both a fashion fanatic and disciplined and critical consumer. I splurged on several pieces by Organic last Fall at a little independent shop called Tula Boutique in Chicago. I see them as investments in my wardrobe and they have served me very well!