Gallery: SUSTAINABLE STYLE: Loup Charmant’s PURE Collection


Loup Charmant (the charming wolf) is a purely seductive and eco-dreamy intimates collection. Kee Edwards, the designer for Loup Charmant, will be showing selections from her latest PURE Collection at the Project Earth Day Eco-Fashion Show here in NYC tonight! We are anticipating a stunningly beautiful ‘force of nature’ to sweep down the runway as the lights dim and the stars come out. Romantically crafted and historically inspired, PURE collection will no doubt demonstrate the poetry of sustainable style – with its respect for the integrity of organic materials with a real connection to the unleashed, free-spirited imagination.

Loup Charmant’s PURE organic cotton intimates and women’s lounge separates are heirloom-inspired and fair-made in Brooklyn, NY. No synthetics or toxins are used – a commitment by designer Kee Edwards to ‘first do no harm in the world.’ We love the fresh and alluring simplicity of Loup Charmant’s totally original style. It’s a really sexy take on how to meld sustainability with a charmed and visionary outlook.

“I am inspired by the landscape and beautiful old skills and techniques – heirloom garments – travel and the mix of cultures – a relaxed vacation feeling – beaches and oceans – warm sun – budding trees and lush gardens – farm fresh foods – time with oneself and loved ones – it’s a purity and connection to our roots as a people.”

PURE Collection will be shown in entirety at the Designers & Agents shows in NYC and Los Angeles. Inhabitat will be on site at Designers & Agents here in NYC on May 4 – 6 providing complete media coverage each day.

+ Loup Charmant
+ Loup Charmant at Ekovaruhuset
+ Project Earth Day Eco-Fashion Show
+ Project Earth Day Eco-Fashion Show on Inhabitat


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  1. Peaceful Disorder October 25, 2008 at 12:58 pm

    I know from first hand that organic cotton clothing is a great way to naturally alleviate some skin conditions.

    That is an easy call since conventional methods of cotton production use such harsh chemicals.

    I have heard some varying numbers on the amount, but everyone agrees the chemicals just are bad for the earth and us.

    “Traditional cotton production also attributes to 25% of worldwide insecticide use and 10% of worldwide pesticide use.”

  2. kaycee April 29, 2008 at 11:20 pm

    Loup Charmant is amazing and Kee Edwards is a pure romantic, eco-proven genius.

  3. kaycee April 29, 2008 at 11:19 pm

    Wonderfully attainable beauty. Kee Edwards is a gorgeous visionary.

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