There is something to be said about experience making all the difference, and this is indeed the case with eco-chic fashion house Loyale Clothing. Founded by the hip and stylish fashion designer Jenny Hwa, Loyale’s sophisticated and future forward collections are the result of the designer’s irrepressibly focused vision and genuine desire to make a real difference in the fashion industry. Loyale’s pieces are luxuriously crafted from eco-friendly materials like silky bamboo jersey, pure organic cotton, surplus fabrics, and even tree free papers for their marketing materials. Loyale is definitely “loyal” and “royal” when it comes to the chicest choices for green fashion as well as environmentally responsible production. Not many urban design shops can wear their tag with such pride, and we think that a special preview of their Spring 2008 collection is one of the best ways to highlight April’s greenest Earth Month ever!


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We recently spent a totally fun and girly afternoon with Jenny Hwa at her downtown showroom and were totally impressed to learn about her passionate green fashion philosophy. After dedicated time spent working at traditional design companies, Jenny began to notice “a dearth of stylish clothing made with regard for the environment.” Her easy-to-love collections are remarkable in their blending of feminine and flirty styles with very serious research about the most eco-responsible fabrics, methods, and waste management practices. It is rare to see a young designer with such command over the direction of her business as well as an ability to intelligently manage the quantity of items produced in conjunction with the exceptional quality of the fabrics.

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We first became fans of Loyale back in 2007 when we discovered Jenny’s casual, affordable, easy-to-wear eco-chic separates last July. Loyale Clothing’s Spring 2008 collection features a new and improved ‘super-silky’ bamboo jersey, soft organic cotton poplin, and a very creative use of surplus fabrics for the women’s, men’s, and new children’s collection. A dedicated team of well-paid tailors produces Loyale Clothing here in NYC, providing jobs for exceptionally skilled workers who have typically seen their jobs migrate elsewhere. In addition to all of this goodness, Loyale has a real passion for enviro-responsibility and contributes 3% of annual profits to green corps, a non-profit that trains the next generation of environmental leaders. Even more, Jenny and her team are very active on the green fashion circuit with events and fundraisers that they participate in nationwide.

In the end, it is pretty tough to not be loyal to Loyale when it comes to sustainable fashion.

+ Loyale Clothing
+ Loyale Clothing Online Boutique/Spring 2008 Collection available for purchase on April 14, 2008

+ Loyale 2007


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Loyale, Loyale Clothing, Loyale Spring 2008, Loyale eco-chic organic clothing, Loyale sustainable style, Loyale eco-fashion, Loyale clothing green fashion, NYC eco-designers, Loyale York TunicLoyale York Tunic – 100% bamboo – $84

Loyale, Loyale Clothing, Loyale Spring 2008, Loyale eco-chic organic clothing, Loyale sustainable style, Loyale eco-fashion, Loyale clothing green fashion, NYC eco-designers, Loyale Bristol Cardy, Loyale Dover Blouse Loyale Bristol Cardy (bamboo) – $106 and Dover Blouse (100% organic cotton poplin) – $112

Loyale, Loyale Clothing, Loyale Spring 2008, Loyale eco-chic organic clothing, Loyale sustainable style, Loyale eco-fashion, Loyale clothing green fashion, NYC eco-designers, Loyale Dorset DressLoyale Dorset Dress – 100% Bamboo – $192