Abigail Doan

SUSTAINABLE STYLE: Loyale Spring 2008 Collection

by , 04/13/08

Loyale, Loyale Clothing, Loyale Spring 2008, Loyale eco-chic organic clothing, Loyale sustainable style, Loyale eco-fashion, Loyale clothing green fashion, NYC eco-designers, Loyale Clothing Weston Dress

There is something to be said about experience making all the difference, and this is indeed the case with eco-chic fashion house Loyale Clothing. Founded by the hip and stylish fashion designer Jenny Hwa, Loyale’s sophisticated and future forward collections are the result of the designer’s irrepressibly focused vision and genuine desire to make a real difference in the fashion industry. Loyale’s pieces are luxuriously crafted from eco-friendly materials like silky bamboo jersey, pure organic cotton, surplus fabrics, and even tree free papers for their marketing materials. Loyale is definitely “loyal” and “royal” when it comes to the chicest choices for green fashion as well as environmentally responsible production. Not many urban design shops can wear their tag with such pride, and we think that a special preview of their Spring 2008 collection is one of the best ways to highlight April’s greenest Earth Month ever!


Loyale, Loyale Clothing, Loyale Spring 2008, Loyale eco-chic organic clothing, Loyale sustainable style, Loyale eco-fashion, Loyale clothing green fashion, NYC eco-designers, Loyale Clothing Weston DressLoyale Weston Dress – $196

We recently spent a totally fun and girly afternoon with Jenny Hwa at her downtown showroom and were totally impressed to learn about her passionate green fashion philosophy. After dedicated time spent working at traditional design companies, Jenny began to notice “a dearth of stylish clothing made with regard for the environment.” Her easy-to-love collections are remarkable in their blending of feminine and flirty styles with very serious research about the most eco-responsible fabrics, methods, and waste management practices. It is rare to see a young designer with such command over the direction of her business as well as an ability to intelligently manage the quantity of items produced in conjunction with the exceptional quality of the fabrics.

Loyale, Loyale Clothing, Loyale Spring 2008, Loyale eco-chic organic clothing, Loyale sustainable style, Loyale eco-fashion, Loyale clothing green fashion, NYC eco-designers, Loyale Clothing Galina Top Galina Top in rose – 100% bamboo – $90

We first became fans of Loyale back in 2007 when we discovered Jenny’s casual, affordable, easy-to-wear eco-chic separates last July. Loyale Clothing’s Spring 2008 collection features a new and improved ‘super-silky’ bamboo jersey, soft organic cotton poplin, and a very creative use of surplus fabrics for the women’s, men’s, and new children’s collection. A dedicated team of well-paid tailors produces Loyale Clothing here in NYC, providing jobs for exceptionally skilled workers who have typically seen their jobs migrate elsewhere. In addition to all of this goodness, Loyale has a real passion for enviro-responsibility and contributes 3% of annual profits to green corps, a non-profit that trains the next generation of environmental leaders. Even more, Jenny and her team are very active on the green fashion circuit with events and fundraisers that they participate in nationwide.

In the end, it is pretty tough to not be loyal to Loyale when it comes to sustainable fashion.

+ Loyale Clothing
+ Loyale Clothing Online Boutique/Spring 2008 Collection available for purchase on April 14, 2008

+ Loyale 2007


Loyale, Loyale Clothing, Loyale Spring 2008, Loyale eco-chic organic clothing, Loyale sustainable style, Loyale eco-fashion, Loyale clothing green fashion, NYC eco-designers, Loyale York TunicLoyale York Tunic – 100% bamboo – $84

Loyale, Loyale Clothing, Loyale Spring 2008, Loyale eco-chic organic clothing, Loyale sustainable style, Loyale eco-fashion, Loyale clothing green fashion, NYC eco-designers, Loyale York TunicLoyale York Tunic – 100% bamboo – $84

Loyale, Loyale Clothing, Loyale Spring 2008, Loyale eco-chic organic clothing, Loyale sustainable style, Loyale eco-fashion, Loyale clothing green fashion, NYC eco-designers, Loyale Bristol Cardy, Loyale Dover Blouse Loyale Bristol Cardy (bamboo) – $106 and Dover Blouse (100% organic cotton poplin) – $112

Loyale, Loyale Clothing, Loyale Spring 2008, Loyale eco-chic organic clothing, Loyale sustainable style, Loyale eco-fashion, Loyale clothing green fashion, NYC eco-designers, Loyale Dorset DressLoyale Dorset Dress – 100% Bamboo – $192

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4 Comments

  1. Inhabitots » Eco-... August 3, 2008 at 11:56 am

    [...] the whole 9 months of your pregnancy (and beyond). In the above photo I’m wearing an organic cotton ‘Weston Dress’ by Loyale at 5 months pregnant, and a black cotton Mexican dress at 8 [...]

  2. dhawktx April 15, 2008 at 7:36 am

    Thank you so much for the update! I’ve been reading as much on the process as a layman can get over the WWWeb, and was getting quite discouraged! Industrial style bamboo is no competition with hemp on the green fiber front.

    Processing bamboo in a tradition-inspired fashion is definitely a step in the right direction…but do be aware that the effluent from even traditional processing can have really negative effects on the environment as excess enzymes and other bio-waste are often just dumped into the local watershed.

    I look forward to further developments. Keep up the good work!

  3. Abigail Doan Abigail Doan April 14, 2008 at 9:59 am

    Dear dhhawtx:

    Thanks for writing. Bamboo fiber has gotten some less than green press recently, but there are definite pros to using this sustainable fiber – renewable resource. We have done a lot of research on the topic, as has the designer for Loyale, as this was actually a significant part of our conversation during our visit to her showroom. She has hunted high and low for new and improved bamboo options (both in terms of the manufacturing process as well as the superior quality of the fabric itself.)

    You might find this recent information on bamboo fabrics to be encouraging/informative:

    The Not-So-Green Side of Bamboo Fiber

    Those are the green pros of using bamboo fiber as clothing. It’s worth noting that the grassy plant has come under fire by some environmental critics who claim that the production process used to transform bamboo pulp into silky fiber isn’t quite so eco-savvy.

    Critics such as Michael Lackman of LotusOrganics.com say that this process usually employs heavy chemicals, some of which are toxic. Lackman says there are two ways of manufacturing bamboo fiber: mechanically or chemically. In the mechanical – eco-friendly – mode, the plant is physically crushed and natural enzymes are used to break the bamboo walls into a mushy mass so that the natural fibers can be mechanically combed out and spun into yarn. In the chemical, more cost-effective, less labor-intensive, and extremely un-environmentally friendly method, a process of hydrolysis-alkalization and multi-phase bleaching refines bamboo pulp from the plant, which is then processed into fiber.

    In his blog post on the topic, Lackman notes that newer manufacturing facilities have begun using other technologies to chemically manufacture bamboo fiber that are more benign and eco-friendly, so that the world’s (potentially) most renewable resource can be utilized more sustainably as clothing.

    According National Geographic’s Green Guide, despite the environmental shortcomings in fabric production, bamboo is still has a much lighter environmental impact than pesticide-laden conventional cotton and petroleum-derived nylon and polyester synthetics.

    Encourage Eco Safe Bamboo Fiber Production

    To support and encourage environmentally friendly facilities and practices in the manufacture of bamboo fabric, verify that your bamboo clothing has been certified by a professional certification group such as the ÖKO-TEK STANDARD 100, which ensures that chemicals used in the production do not have any negative effects on human health and the environment.

    See http://womensfashion.suite101.com/article.cfm/bamboo_eco_fashion

    We will definitely stay on top of this issue! Thanks for reading and contributing -

    Abigail @ Inhabitat

  4. dhawktx April 14, 2008 at 7:56 am

    Guys, Bamboo fabric is NOT GREEN! It\\\’s just Rayon made from Bamboo and it still requires an industrial strength caustic solution to make a slurry that is then sprayed into fibers…nuttin\\\’ green about it! Bamboo for construction is green. Bamboo for furniture, flooring, etc can be green if you don\\\’t mess with it too much…But NOT Bamboo for clothing!

    Okay, getting off my (bamboo) soapbox…

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