by , 10/21/07

viridis luxe, sustainable style sunday, eco fashion, jill danyelle, long-fiber hemp and cashmere blend, eco fashion, sustainable style, green fashion, hemp cashmere bamboo

Viridis Luxe is on a mission to provide sustainable luxurious clothing to those who want to tread lightly on the planet while continuing to enjoy fashion, luxury, and style. They fulfill their effortless chic aesthetic with wonderful knits in their signature fabric, a blend of the finest cashmere with long-fiber hemp. In addition the line is comprised of bamboo t-shirts and a collection of sheer silk-hemp jersey tops.

+ Viridis Luxe

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  1. solarium October 22, 2007 at 7:43 pm

    if the models eat.. i´m not sure.. but the pictureas are great”

  2. Holly October 22, 2007 at 2:21 pm

    Dear me. According to Nordstrom, a Viridis Luxe large is a size 10.

    Granted, I am six feet tall, but I think I’d probably be on death’s door before I managed to starve myself down to a size 10.

    Lesson: even sustainable style is all about exclusion.

  3. Kerry October 22, 2007 at 11:59 am

    There is nothing in the least bit “sustainable” about cashmere. The grazing habits of goats (including the Kashmir species from which the luxury fibers are obtained) have a devastating impact on groundcover, particularly in environmentally sensitive areas. Unlike ruminants such as cattle and sheep who bite off the plants and grasses that they eat (leaving the plant base and roots to regrow), goats not only eat anything, from weeds to sapling trees, but their teeth are designed to grip vegetation and tear it out at the roots. This contributes to severe reduction of soil-stabilizing foliage and excelerates erosion of topsoil drastically. It’s no fluke that the rapid loss of the once lush grasslands of Mongolia have coincided with Western consumers’ ever-increasing lust for cashmere products. Satellite images reveal that the areas with dense Kashmir goat herds are becoming desertified.

    The proliferation of goats in the devveloping world is a complex enough problem, politically and economically. The animals are cheap to obtain, small, hardy, prolific and provide much-needed protein in the form of milk and meat so they are favored livestock in poor and environmentally marginal areas. However, the long-term damage they cause means that they constitute only short term nutritional “wealth.” Places like Madagascar and Haiti have suffered mightily from overgrazing by goats. But how can we, in the prosperous West, prevail upon struggling people to cut back on use of an environmentally damaging pastoral practice when we encourage that practice by overconsumption of a luxury good?

    I admit that I own cashmere sweaters, purchased years ago, and they are warm and lovely. But, since I learned about the damage caused by their source, I can no longer purchase cashmere in good conscience. Unless this vendors’ products use recycled cashmere fibers, they should not attempt to market them as “sustainable.”

  4. ashley October 22, 2007 at 12:35 am

    i agree with Bryce. lets have some models who actually look like they eat…

  5. Abigail October 21, 2007 at 6:29 pm

    I actually think that the photography and styling of the models for this collection is quite beautiful. It seems obvious that the images are meant to be exaggerated in order to create a dramatic, moody effect. The figures are an embodiment of their stark environment and the landcsape they emerge from.

  6. Bryce October 21, 2007 at 2:41 pm

    Very nice clothing, but their models don’t look sustainable. They actually look to be on the verge of collapse.

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