Read more >
You must be logged in to post a comment. Log In
Signup with Inhabitat
Sign me up for weekly Inhabitat updates
if the models eat.. i´m not sure.. but the pictureas are great"
Dear me. According to Nordstrom, a Viridis Luxe large is a size 10.
Granted, I am six feet tall, but I think I'd probably be on death's door before I managed to starve myself down to a size 10.
Lesson: even sustainable style is all about exclusion.
There is nothing in the least bit "sustainable" about cashmere. The grazing habits of goats (including the Kashmir species from which the luxury fibers are obtained) have a devastating impact on groundcover, particularly in environmentally sensitive areas. Unlike ruminants such as cattle and sheep who bite off the plants and grasses that they eat (leaving the plant base and roots to regrow), goats not only eat anything, from weeds to sapling trees, but their teeth are designed to grip vegetation and tear it out at the roots. This contributes to severe reduction of soil-stabilizing foliage and excelerates erosion of topsoil drastically. It's no fluke that the rapid loss of the once lush grasslands of Mongolia have coincided with Western consumers' ever-increasing lust for cashmere products. Satellite images reveal that the areas with dense Kashmir goat herds are becoming desertified.
The proliferation of goats in the devveloping world is a complex enough problem, politically and economically. The animals are cheap to obtain, small, hardy, prolific and provide much-needed protein in the form of milk and meat so they are favored livestock in poor and environmentally marginal areas. However, the long-term damage they cause means that they constitute only short term nutritional "wealth." Places like Madagascar and Haiti have suffered mightily from overgrazing by goats. But how can we, in the prosperous West, prevail upon struggling people to cut back on use of an environmentally damaging pastoral practice when we encourage that practice by overconsumption of a luxury good?
I admit that I own cashmere sweaters, purchased years ago, and they are warm and lovely. But, since I learned about the damage caused by their source, I can no longer purchase cashmere in good conscience. Unless this vendors' products use recycled cashmere fibers, they should not attempt to market them as "sustainable."
i agree with Bryce. lets have some models who actually look like they eat...
I actually think that the photography and styling of the models for this collection is quite beautiful. It seems obvious that the images are meant to be exaggerated in order to create a dramatic, moody effect. The figures are an embodiment of their stark environment and the landcsape they emerge from.
Very nice clothing, but their models don't look sustainable. They actually look to be on the verge of collapse.
Welcome to Inhabitat, your online guide to the best green design ideas, innovations and inspiration to build a cleaner, brighter, and better future.
Almost finished... We need to confirm your email address. To complete the subscription process, please click the link in the email we just sent you.
View Gallery (4)
View Gallery (8)
by Julie M. Rodriguez, 3 mins ago
by Marc Carter, 33 mins ago
by Cat DiStasio, 56 mins ago
by Lidija Grozdanic, 1 hour ago
by Lucy Wang, 2 hours ago
by Laura Mordas-Schenkein, 2 hours ago
by Marc Carter, 3 hours ago
by Katie Medlock, 5 hours ago
by Lucy Wang, 7 hours ago
by Lidija Grozdanic, 10 hours ago
by Cat DiStasio, 16 hours ago
by Lacy Cooke, 16 hours ago