It took more than a century for someone to do something different in the shoe industry regarding packaging, but get ready, because there’s a new box in town. A young Portuguese entrepreneur is introducing the first shoe in the market packed in a box made of wood. The name is Swain, the concept is simple: “You don’t need to throw away your paper box or burn it in your fireplace anymore”, says Rodrigo Mendes, the young Portuguese entrepreneur. “A box is perfect for planting strawberries or to keep books and CDs on your desk.” Swain is manufactured in northern Portugal, and because they are made to last, you won’t need to buy a replacement pair for a long time.
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