Timon Singh

Target Recreates The Avengers with In-Store Materials for a New Ad Campaign

by , 04/28/12
filed under: gallery, Recycled Materials

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In just a few weeks, Marvel’s The Avengers will hit the big screen, fulfilling the dream of many a comic book fan. In anticipation, the popular retail chain Target has decided to get in on the action by unveiling a ”A Superhero in Every Aisle” ad campaign that will feature Avengers constructed out of the everyday objects found throughout its stores.

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Instead of simply having a toy tie-in, Target’s ad campaign is an awesome combination of recycling and pop art. Produced by Wieden + Kennedy of Portland, the ads see the likes of Iron Man created from headlights, toys, Dr. Pepper cans and pencils, while Thor’s hammer Mjolnir is made from toys, a toaster, radio, dumbbell and a thermos.

Check out the Hulk’s hands and Captain America’s shield, which also feature everyday items (and subtly placed action figures). Unfortunately, there are no models of Scarlett Johansson’s Black Widow or Samuel L. Jackson’s Nick Fury, but one does wonder how they would have done that.

Until the film comes out, it is nice to see the “Avengers Assembled” in an eco-friendly fashion.

+ Target

Via Behance

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1 Comment

  1. Molly Block May 2, 2012 at 12:51 am

    Hi, I’m a little confused.

    The Target merchandise used in the ads is new, no?

    If so, how is this “recycling,” as you describe it? Or, as you add, “eco-friendly”?

    Just wondering.

    Thanks!

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