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TERREFORM’S SOFT CAR
Posted By Emily Pilloton On June 14, 2007 @ 2:30 pm In automotive,Green Transportation,postopolis,TransportationTuesday,Urban design | 8 Comments
The Postopolis event  we hosted in NY a couple weeks ago was inspirational in many ways, and one of the highlights of the 5 day event was seeing Mitchell Joachim of Terreform  (a non-profit philanthropic design collaborative) present a whole host of groundbreaking, uber-green projects that could revolutionize the way we live. Mitchell Joachim might be best known as the purveyor of the Fab Tree Hab – a living house built from a growing structure of trees and vines  – but he’s got big plans for the world of transportaion and urban design as well. Along with Michael Sorkin, Terreform’s  President and Founder, Joachim has conceptualized a new model for urban transportation called the “Soft Car,” a soft, safe, comfortable vehicle that responds to its surroundings, its driver, and other automobiles.
In his Postopolis presentation , Joachim described the need to wear a singular hat as an architect, urban planner, and transportation designer in order to design cars that work with our existing cities, not to design cities that are based on the car. The vehicle itself turns modern transportation on its head, making the car a shared commodity, a smart tool, and a system for sensitive urban design rather than object or personal possession.
“Let’s get smart,” he said in his presentation. And the Soft Car intends to do just that. By locating the systems and intelligence in the wheel of the car, the rest becomes simply a skin or envelope for the passenger. Additionally, the Soft Car is designed to be pedestrian-friendly through programmed speed caps and other technologies. The Soft Car could even negotiate with parking meters, offering, say, $5 for a highly-coveted spot, or free parking in low-demand areas. And when you’re done using your Soft Car, just return it to its storage location- think of it as car sharing to the 10th degree.
Joachim showed several different design concepts for the Soft Car – this one borrowed from the high-tech, high-strength plastic design of running shoes.
The thing we love about Terreform’s  approach to the automobile issue is that instead of condemning traffic, their design for the Soft Car actually thrives off of it. When the cars move in “flocks” or “herds,” they are more connected to each other and can share information.
The Soft Car, in essence, simply makes cities more networked- creating connections between cars, between cars and architecture, between cars and people. And by giving our cars a bit more intelligence, we allow our transportation habits to be more responsive to changing conditions and the needs of drivers.
Watch a video of Mitchell’s presentation at Postopolis here .
About Terreform :
Terreform  is a nonprofit organization (501c3) and philanthropic design collaborative that integrates ecological principles in the urban environment. The group views ecology in design as not only a philosophy that inspires visions of sustainability and social justice but also a focused scientific endeavor. The mission is to ascertain the consequences of fitting a project within our natural world setting. Solutions range from; green master planning, urban self-sufficiency infrastructures, community development activities, climatic tall buildings, performative material technologies, and smart mobility vehicles for cities. These design iterations seek an activated ecology both as a progressive symbol and an evolved artifact.
Terreform’s Fab Tree Hab – A Living Tree House >
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URL to article: http://inhabitat.com/terreforms-soft-car/
URLs in this post:
 Image: http://www.inhabitat.com/2007/06/14/terreforms-soft-car/
 Postopolis event: http://www.inhabitat.com/2007/06/05/postopolis/
 Terreform: http://www.terreform.org/
 Fab Tree Hab – a living house built from a growing structure of trees and vines: http://www.inhabitat.com/2005/09/18/fab-tree-hab/
 here: http://www.youtube.com/watch?v=Z9VWD3-07Us
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