Tesla Motors is making waves in the automotive industry with a recent acquisition that makes its nickname the “Apple of carmakers” even more credible. The electric car giant announced yesterday that it hired Doug Field, Apple’s hardware engineering VP for the Mac line of notebooks and desktops, to lead vehicle development. In Thursday’s statement, Field says he never thought about leaving Apple until Tesla came along and offered him the opportunity “to pursue the dream of building the best cars in the world.”
Earlier this year, Tesla CEO Elon Musk revealed his plans to develop an affordable Tesla to be priced below $40,000 by 2017. The electric car company, which has already captured the high-end auto market, aims to create an affordable mass-market electric vehicle to appeal to a greater audience of auto buyers. Doug Fields, Tesla’s new Vice President of Vehicle Programs, would be responsible for leading the development of these new vehicles.
“Doug has demonstrated the leadership and technical talent to develop and deliver outstanding products, including what are widely considered the best computers in the world,” said Musk in a recent release. “Tesla’s future depends on engineers who can create the most innovative, technologically advanced vehicles in the world. Doug’s experience in both consumer electronics and traditional automotive makes him an important addition to our leadership team.”
Field, who acted as Apple’s VP of Product Design for more than five years, started his career as a development engineer at Ford and later worked as chief technology officer for Segway. He will be in charge of overseeing Tesla’s new line up, including a new SUV called the Model X due next year and an entry-level sedan, the Model E, slated to debut in 2016 or 2017.