The original 34 foot Airstream, which was discovered in Denton, Texas, was completely gutted and then retrofitted with reclaimed wood floors, modular shelving, and all kinds of vintage storage and decorative items. Unbelievably, there is even a couch on one end of the mobile shop, and Aether’s entire fall line is efficiently displayed. Although the space is said to be somewhat tight, this is one of the coolest adaptive reuse programs we’ve seen in a while.
If you’re in L.A., why not head down to 8207 3rd Street for a look at the AETHERstream before it’s hauled off to New York, where it is expected to arrive in mid-November. Aether’s one-of-a-kind mobile pop-up shop is open 7 days a week from 11am to 7pm!
+ Aether Apparel
+ Thierry Gaugain
Via Notcot
[1]
The brainchild of two movie producers who wanted stylish and functional outdoor clothing, Aether apparel has always been ahead of the renewable curve. Having already installed solar panels on the roof of their California headquarters, when scouting for a pop-up
[2]
Aether Apparel in California was shopping around for a mobile pop-up store
[3]
When someone suggested Aether buy a used Airstream, they leapt at the idea
[4]
The group had already installed solar panels at their head office and liked the renewable option for their mobile store
[5]
Aether commissioned Thierry Gaugain to put together a few concept diagrams
[6]
Thierry’s images were right in line with their vision, so they went for it.
[7]
They bought a used Airstream in Denton, Texas
[8]
The Airstream was gutted
[9]
All of the interior finishings are re-claimed, re-purposed, modular, or vintage
[10]
Remarkably, the entire fall line has been incorporated into the store
[11]
At present the AETHERstream is in LA
[12]
By mid-November, the mobile pop-up store will be in New York City
[13]
This last image from Notcot is the final angle from one of the coolest adaptive reuse projects we’ve ever seen.
[14]
This is one of the original renders depicting the AETHERstream.
[1]
[2]
[3]
[4]
[5]
[6]
[7]
[8]
[9]
[10]
[11]
[12]
[13]
[14]