We just spotted this hilarious cartoon on greenwashing by Tom Fishburne. I think it speaks for itself on the humorous lengths that some brands will go to get on the eco bandwagon.
+ Tom Fishburne
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[…] account for more CO2 emissions than any other single source. At the same time, we’ve seen a rise in greenwashing by companies recognizing the market value of green and making false claims to fit the category. In […]
yeah, an interesting expression of a dilema in the ‘green debate’. I wonder if the people hugging the tree will fly to PNG for their holidays in an eco resort?
Look, I’m all for companies buying carbon offsets as they start to cut waste while they create the goods and services that we all, green and otherwise, require to keep from freezing to death during the winter, getting our luxury and “make a statement” consumables to the Whole Foods Market, and fly or drive our kids to college in Boulder or Berkeley. No matter where we are, we in the industrual world reap the benefit of Big Lumber, Big Oil and Big whatever.
In fact, I’d rather see an energy producer or industry who’s serious about cutting waste (and in the long term, boost profit!) and buying carbon credits to help do so, than to watch rock star and celebrity narcicists preening at that waste of a weekend, Live Earth, buying up playing the offset card like an obese man at an all you can eat buffet, drinking a diet coke and calling it dieting.
I totally agree that carbon offsets need a serious look over and managed and *verified* carefully, but they shouldn’t be for the boutique crowd only. It’s rather like saying church is only for people who don’t sin.
Food for thought, kids.
A good effort. (But) spot the often-recurring confusion on “free trade” which more often than not is hardly “fair trade”.
[…] Inhabitat » THE ART OF GREENWASHING […]
Preston, these scumbags are not self policing??
They are still doing business as usual but letting their ad agencies spin a Green story to hide what they actually do.
Kinda like Exxon-Mobil telling the world that they are doing such a great job protecting the environment by covering the sea shore in Alaska with crude oil. (And then launching a legal campaign to “NOT” pay for the damage).
We should repay these GreenWashing liars with the promise of never doing business with them.
Nice. Incredibly pertinent in these times of being popular and green. It’s good to have some self-policing.
i also think it speaks to what we ironically consider to be ‘eco-friendly’. most of what we see tagged as being friendly are consumer goods in general…furniture, cars, food, etc. at the end of the day we all consume these products for one reason or another (necessity or want), but they all contribute to some type of less than friendly practices (some with more impact than others). this is one reason that companies/groups make these types of claims…friendlier than the previous products.
would this cartoon be as funny if it was a person driving a hybrid car? (which consumes massive amounts of energy to produce and the waste other than fuel…tires, plastics, metals, oils, etc)
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