Zona Tortona is regarded as a sister show, or “satellite exhibit,” to the Salone Internazionale del Mobile; however, it was at Zona Tortona that I found some of the most innovative and forward-moving designs this week in Milan. Zona Tortona takes place in a neighborhood where the streets via Zona and via Tortona cross. Historically this neighborhood was an industrial area with rows of compact tenement housing placed in between factories. The transformation from commerce to creative space began in the early 80s when artists and designers were being pushed into the outskirts of the city at the same time that industry started moving further into the countryside. Today, Zona Tortona is known around the world as an art and design district and is universally recognized for the exhibit that runs concurrently with iSaloni.
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Hey
I went to Milan Design Week last year,it’s very inspiring and it has a great environment! Companies from around the world!Hope you can have time to enjoy it has well!=)
I found a company that it’s going to be there as well, that I really like!
http://www.facebook.com/pages/Boca-do-Lobo/209429936585
Hope you enjoy it!***