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"The Square" Re-Imagines the Shape of the Classic Water Bottle
When it comes to water bottles, it’s hip to be square. Made of stainless steel and BPA free plastic, The Square water bottle and its unique silhouette is the product of a three-year collaboration between engineers and designers from Apple, Stanford, and Frog Design. With ends that unscrew for easy cleaning and a shape that fits easily in the hand and does not roll away when set down to rest, the 20 oz bottle is currently looking for support through Kickstarter.
“To create something genuinely new, you have to start again. With great intent, you have to disconnect from the past. That’s what we did with the Square,” says David Mayer, one of the creative minds behind the new water bottle. “We took a step back, closed our eyes, and totally re-imagined how bottles should look, feel and function.”
The Square seeks to do to the water bottle what Apple did for the personal computer by infusing functional objects with a sense of inspired design and style. The bottle unscrews from both the top and bottom, making the container easier to clean and keeps mold and mildew from forming. The top features a wide, ergonomic handle that opens with a quick quarter turn and locks back with an audible click when replaced. Its long, straight sides fit snugly into cup-holders, and prevent the bottle from making a hasty retreat when set down on a table or during a hike. The Square holds 20oz of liquid and stands about 11” by 3”.
Since the mouth is lined with BPA-free plastic, there is no metallic aftertaste or toxins leeching into fluids. A threadless lip ensures that water does not collect and dribble from the opening. Made from 304 food-grade stainless steel, the body is bead blasted and coated so as not to pick up fingerprints, and is dishwasher-safe. It should be noted that the Square is not insulated or double-walled, and a thermos might be a better choice to keep coffee or iced drinks from reverting to room temperature.
A donation of $40 will purchase a limited edition Square, one of the first 50 from the manufacturing line, laser etched with its production number. The bottle has a lifetime guarantee, and a full refund or partial replacement is available at any time. Why not add some design to your drinks?
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