Gallery: THE STORY OF INHABITAT: How Inhabitat got its start


If you’ve ever been curious about how Inhabitat got its start, today is your lucky day. As the founder and editpreneur behind the blog-turned-business, I spend much of my thoughts focused on the future: the next story, the next interview, the next big project. Anyone who runs a business knows that you don’t get much time to look back. You have to be so focused on the challenges in front of you that you don’t get to do a lot of reflecting on where you’ve been. But in honor of the American Express Big Break contest I wanted to take you back to how Inhabitat got its start and how it became the company that it is today.

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  1. islapalenque October 21, 2012 at 9:35 am

    “This sounds pretty fabulous: “…writing essays on “Edmund Burke’s Philosophical Enquiry into the Origin of the Sublime and the Beautiful and its ties to Etienne-Louis Boullée’s architecture” (actual essay title).” Your thoughtful studies, long-dreaming and circuitous route to a career, and willingness to go with the flow of your interests & passions has led you to offer something of unique value to the world. Brava, dahling.

  2. Jay Walker May 8, 2011 at 12:47 am


    Your story and website are both totally cool, and I am trying to figure out a way myself to bring well-designed econo eco-housing to life. Thanks for your story.


  3. hljohnston May 7, 2011 at 3:53 pm

    Congratulations, Jill – great writing about a great story.
    I didn’t realize we were there waaay early on – that’s fun.
    Carry on, persevere – you’ve built something truly special here.

  4. LeoDek May 5, 2011 at 8:54 pm

    Passion and attitude combined with a great idea
    always brings big results.

  5. Hazel Saunderson May 5, 2011 at 5:11 pm

    What a great story – thanks for sharing Jill!

  6. peggyfara May 4, 2011 at 2:23 pm

    Congratulations Jill! Very inspiring story, especially for those of us in the early phases of a similar journey. We started Vermont Woods Studios, a sustainable furniture store in 2005 and spent the first 2 years doing full-time mistake-making. After that, things started to come together and now we’re on a bit of a roll. I think with many Internet businesses– the owners are treading new ground and this takes longer than following a tried and true recipe for a business we already know how to start. You’re right tho– the key is perseverance. Thanks for yours.

  7. Tafline Laylin May 4, 2011 at 12:07 am

    This really is an amazing story. And really great that you and your husband have found a common niche. (I didn’t know your hubby was the genius behind Engadget!)

  8. scaldwell May 3, 2011 at 10:09 pm

    So glad you do what you do. I really enjoy being pushed in my thinking about space, design, the environment and technology.

  9. Lori Zimmer May 3, 2011 at 6:18 pm

    such an incredible feat!

  10. Brit Liggett May 3, 2011 at 5:04 pm

    Thanks for sharing the whole story! It’s so cool to hear about the beginnings.

  11. barbra batshalom May 3, 2011 at 4:27 pm

    Thanks for sharing! Really resonated – my story is similar…started in design/architecture and – almost accidentally (!) spent the next 15 years as a serial social entrepreneur…and it gets better every day! I hope more people who want to find motivation in stories like yours to follow their guts and take the risks that can lead to amazing places!

  12. ines p May 3, 2011 at 3:35 pm

    Congratulations for the “small business” and keep up the goof work!

  13. Ana Lisa Alperovich May 3, 2011 at 2:05 pm

    Thanks for sharing, good advice and great style!
    I am really happy to be part of Inhabitat!
    (Loved the dell/mac picture)

  14. andrew michler May 3, 2011 at 2:02 pm

    Thanks for the background Jill. One thing I always admired about Inhabitat is how the fierce focus on design and environmental consciousness can come together so seamlessly.

  15. Jessica Dailey May 3, 2011 at 1:32 pm

    It’s wonderful to learn about the history of Inhabitat! So happy to be a part of the site!

  16. Mike Chino May 3, 2011 at 1:31 pm

    Great post Jill – it’s incredible to see how far Inhabitat has come since 2005!

  17. Jasmin Malik Chua May 3, 2011 at 1:25 pm

    I’ve heard the Ecouterre origin story dozens of times, so it’s nice to know more about our parent site!

  18. Rebecca Paul May 3, 2011 at 1:17 pm

    Great article!!! I love hearing about Inhabitat history.

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