Wildlife trafficking is serious business – so serious that the cast of AMC’s hit drama The Walking Dead have taken some time away from fighting zombies to film a new nationwide campaign to raise awareness about the illegal trade. An offshoot of the White House National Strategy to Combat Wildlife Trafficking, the campaign is a collaboration between the US Fish and Wildlife Service and the nonprofit organization WildAid. The series of public service announcements will be broadcast on television and social media channels throughout the month.

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