Josh Zisson set out to design the safest bike on the road – and the key to safety in traffic is visibility. In addition to a dynamo-powered lighting system, the bike is coated with a patented retro-reflective powder coat that’s by a company called Halo Coatings. When headlights hit it, the entire bike glows bright white. The coating is cheap, extremely durable, environmentally-friendly, and much cheaper than existing reflective technologies. Josh is holding a contest to name his bike next week, and the grand prize winner gets a hand-built wheelset, featuring Halo’s reflective coating.
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