In rural India, many women suffer from a deficiency of iodine. Iodine is a necessary part of nutrition, as it helps cells metabolize food into energy. A deficiency can cause a host of health problems, ranging from breast cancer to pregnancy complications. Many people get adequate iodine from their diet, from sea vegetables, dairy products, and other legumes and vegetables, and it can also be easily absorbed into the body from supplements. For the iodine-deficient women in India, where a balanced diet may be challenging and supplements are too expensive, Grey Group Singapore, and the NGO Neelvasant Medical Foundation and Research Centre have created a unique solution: an iodine-dosing bindi. The bindi makes it easy for women to get an adequate iodine supplement, absorbed directly through the skin, without adding any new steps to their daily lives. Read on to learn more about how the bindi works to save women’s lives in India.

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