You probably already know that dropping a brick in your toilet could help your household save up to 50 gallons of water every week, but the concrete or ceramic bricks that most folks place in their toilet’s water tank can actually damage (or even break) a standard porcelain toilet. Drop-A-Brick is a not-for-profit, grassroots initiative that aims to save as much water as possible in homes across America.  Standard bricks will crumble and disintegrate over time, and will clog up the plumbing, but Drop-a-Brick is made of a bio-based sustainable rubber and filled with an eco-friendly hydro gel that solidifies when water is added to it. It’s flat-packed at a mere 8oz in weight so it has a low carbon footprint as it makes its way over to your home. Just add water, drop it in the tank, and presto: billions of gallons of clean water can be saved across the nation.


+ Drop-A-Brick

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