In this day an age, smart businesses realize that good customer service is not just something you want to provide when problems arise for customers, but should be something that is a mainstay of a business – BEFORE problems arise. Developing a positive image for your brand takes a forward thinking marketing strategy set on proactively engaging customers before they even sign onto your website or set foot in your store. Social media in particular has played a key role in transforming the way the world does business, so amidst a sea of tweets and Facebook status updates, here are some great strategies on how you can capitalize on social media and extend your business reach through proactive customer service.