Claiming to be “the world’s largest zoo”, the Tokyo Zoo Project offers a wild new way to cycle around the Japanese capital. The idea is that people request — through Twitter — different animals they would like to see on the cycling map, and then a team of cartographers trace and upload the new cycle lanes on the website. Created by Frontage, the project currently includes 15 cute animal-shaped bike routes – including the Lion, Panda, Koala, Wolf, Giraffe and Flamingo.
Highly creative and interactive, the Tokyo Zoo Project can also be enjoyed with Sony’s special NAV-U. This personal navigation system can be purchased with all the routes inside, and it allows the user to create new routes and keep stats on distance travelled and calories burned. Tokyo Zoo Project was created by ad agency Frontage for Japanese companies Sony and Dentsu.
Via Spoon and Tamago