Gallery: Top Five Dumbest Greenwashed ‘Earth Day’ Gimmicks

 

‘It’s easy being green’.

‘Green is the new black’.

Are you tired of simplistic eco slogans and soundbites yet? This may come as a bit of a surprise — but I’m really starting to hate Earth Day. One might think that the editor of environmental-leaning publication like Inhabitat would live for Earth Day, but the opposite is true for me. I’m starting to come to the conclusion that Earth Day is just a shallow marketing opportunity for companies to jump on the green bandwagon and try to make some extra cash using eco-caché. Having one single day designated as Earth Day gives people and corporations an excuse to pay less attention to the environment the other 364 days of the year. The greenest and most innovative companies are not the ones running Earth Day marketing campaigns and giving out eco totes on April 22nd. In fact, you wouldn’t believe some of the ridiculous green-themed press releases I received over the past few weeks leading up to Earth Day. Read on for five of the most egregious examples of greenwashed Earth Day marketing gimmicks I’ve seen, and chime in with the most ridiculous gimmicks that you’ve run across in the comments – we’ll be collecting your submissions and adding them to our post!

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27 Comments

  1. Jcornish08 August 28, 2013 at 3:07 pm

    Everyone always assumes that Poland Spring water is tap water but your really are mistaken. Poland Spring water is still as it has always been, it is bottled from natural spring water sources from across the state of Maine. All of these sources are carefully selected for their natural properties and undergo very little treatment when going through the bottling facilities. These treatments include cleaning them and checking to make sure that they are in perfect condition for bottling and providing for the consumer. Unlike other companies such as Dasani which take city water and process/filter it to their desired levels, Poland Spring’s sources are springs that have been naturally formed here in Maine. As for the bottles themselves, there is a 30% drop in the plastic thickness of the bottles that are produced and the shape of them has altered for being more ergonomic to the hand as well as to make up for the reduction in the amount of plastic present in the bottle. Instead of saying that Poland Spring is a company where they simply bottle tap water, you should look into things more and really know the process behind these things. The only time this water can be considered “tap water” is if you are one of the lucky individuals to live in the beautiful state of Maine and your home happens to be located over one of these massive underground springs and your well is able to tap into this. As a company, Poland Spring does so much for the community that people really arent too aware of. They constantly do water donations to schools, fire departments, police departments, and many events and small businesses. They make tremendous contributions to natural disaster reliefs where they supply clean drinking water to those who are in dire need. On top of the water donations they also make huge monetary donations to charities, schools, and provide scholarships for students planning to continue their education. They have received many national awards for the safety of their truck drivers and workforce and have also had the majority of their facilites reworked to use less electricity and to keep them within the requirements for being a “green” company. People have issues with bottled water and I can see both sides of this argument, but much of these recycling problems are people’s simple dissregard for not choosing to recycle and to simply throw their bottles (doesnt matter what it is) in the trash. Until people start caring more for their actions and their environment, you cannot place all the blame on these water producing facilities. If a natural disaster were to strike, then what would you do? How would you provide clean water to all those affected by a hurricane without it becoming a drinking pool? Bottled water is not the enemy here, it is people’s disregard and lack of care for the environment and their actions that we should be focused on.

  2. stew dean April 22, 2013 at 4:12 pm

    Tote bags or canvas bags or bags for life, depending where you come from, are a great bit of greenwashing. Figures I’ve heard say that 1 of those bags has the same foot print as 50 plastic bags So you’d have to use it 50 times to cover it’s environmental cost. If I’ve got one I’ll try and reuse it, but only because I got it free with something else and I’m really trying to hit that 50 mark.

  3. User1 April 13, 2013 at 1:17 am

    Not necessarily an earth fay gimmick but a leading fashion retail in Hong Kong put up a couple of green clothes right next to a neon light slogan “Go green to save the planet”. Most insulting of all I have ever seen.

  4. philatonian April 11, 2013 at 3:28 pm

    There are so many, but I think you snagged the best five! The Sun Chips incident reminds me of Philadelphia’s “Go-Green” campaign. SEPTA, the area’s transportation system, was running a campaign to boost its eco-friendly appeal…but were packaging every two tokens (one round trip) in a plastic bag that read “Go-Green.” It’s easy to forget that 80% of people out there JUST DON’T GET IT.

  5. birdswithoutwings August 10, 2012 at 12:07 am

    I think that if we want to be earth-friendly, why don’t we just reuse our things, recycle, and stop listening to their GO GRAY lies!?! Why don’t we for a change?Also I agree about what you said.

    DO NOT GO GRAY!!! :(

  6. wisesap blog April 24, 2011 at 5:37 am

    I really liked your post. Sharp, smart and funny! It indeed was a matter of time to see how companies would use the “eco-friendly label”, even if they don’t give a s*** about the environment.

  7. metis April 22, 2011 at 3:33 pm

    what about encouraging conspicuous consumption? or claiming that anything iphone related is green? or that anything done in bamboo is green without discussing it’s source? or claiming paid advertisements are green? i think i’ve covered 90% of inhabitat posts now.

    seriously, you guys used to rock, now you’re complaining when a company cuts 30% of it’s plastic consumption, but pimping department stores?

    bottled water is NOT ideal, but it’s necessary for disaster relief and the like. 30% less garbage in a disaster area? sounds like a big green win to me.

  8. randomhandprint April 14, 2011 at 8:09 pm

    great article. so sick of the reusable tote bag being touted as soooo great for the earth.

  9. irish_shan April 23, 2010 at 6:12 pm

    I loved this article! I think it’s great that Sun Chips bags are biodegradable but Sun Chips is owned by Frito Lay which does not use this new eco-bag with their products.

  10. jbrown3degreesinc April 23, 2010 at 2:33 pm

    Jill:

    A few facts regarding the certified carbon offsets from Garcia River you describe 3Degrees as “shilling”, as well as 3Degrees.

    – The Garcia River Project has been certified as a source of carbon credits using the Climate Action Reserve’s (CAR) Forest management protocols – one of the most prescriptive set of standards for forest management carbon projects in the world.

    -Redwood forests store more carbon per acre than any other forest type. Sustainable forest management of Garcia River enables the storage of more than 77,000 tons of carbon emissions annually.

    -Prior to its purchase by the environmental organizations you mention above, the Garcia River Forest was intensively logged, resulting in depleted inventories of merchantable timber, a network of fragile roads on steep slopes of eroding soils and miles of spawning habitat for salmon and steelhead clogged with sediment.

    – The non-profit Nature Conservancy and the Conservation Fund are not just “leaving trees standing on land they already own.” In fact, they are sustainably managing the forest to maximize carbon storage and accelerate the recovery of its ecosystem. For example, they are engaging in light-touch logging, whereby inferior trees are removed, promoting the growth of stronger trees that store more carbon and improve the forest’s ecosystem.

    -As required by the CAR rules, The Nature Conservancy holds a conservation easement on the property to ensure that it remains forest land through the project’s 100-year life and beyond into perpetuity. Even if the property is sold, it will remain forest land forever.

    -3Degrees does not believe that carbon offsets are a “silver bullet” for solving climate change. In fact, we advocate a Reduce. Renew. Balance. approach in which organizations and individuals should always first focus on lowering their GHG emissions through energy efficiency, conservation, and “greening” of their electricity usage.

    -3Degrees does believe that, even with such an approach, an individual’s or organizations’ activities can result in unavoidable GHG emissions. For those people and organizations that want to take responsibility for their environmental impact and reduce their unavoidable GHG emissions, high-quality certified carbon offsets are an intelligent and efficient tool for balancing out their emissions.

    If you would like to learn more, please visit the links below:

    CAR Forest Protocol: http://bit.ly/cCMAdD

    Details on the Garcia River Project from the Nature Conservancy: http://bit.ly/9C7GXX

    Details on the Garcia River Project from the The Conservation Fund: http://bit.ly/cwBjXV

    NPR story on the Garcia River Project: http://bit.ly/CTjZ1

    3Degrees Reduce.Renew.Balance approach: http://www.3degreesinc.com/products/reduce_renew/

    If after reviewing the above materials, you still believe the carbon offsets generated from the Garcia River Project to be an example of a Dumb “Greenwashing” gimmick and feel that by helping sell these offsets 3Degrees is violating, rather than realizing, its mission of working to reduce the magnitude of climate change, please let me know.

  11. wisheniche April 23, 2010 at 9:53 am

    Where I work for Earth Day they got a giant bounce house complete with generator! Then they changed the printer BACK to single sided on non recycled paper, and they are an institute of higher learning!!!!!

  12. runninghelium April 23, 2010 at 9:48 am

    Sun Chips are tasy!

  13. Magdalena April 23, 2010 at 9:19 am

    What? Poland Spring is owned by Nestle? Maine Sal, are they using the original springs? I mean, it was real mineral water, sold in glass bottles…I feel like such a dinosaur. Well, I don’t use bottled water, so it really isn’t a problem for me. And I avoided earth day too, because of the hype. As for eco-totes – I just read of a way to make totes out of old sleeveless t-shirts. Maybe we can turn eco-totes into quilts or something.

  14. jonkolbe April 23, 2010 at 8:56 am

    I agree and disagree. I think earth day is a great concept to get people thinking about the consequences of their actions. People who, until that point, really don’t consider it.

  15. janflora April 23, 2010 at 8:46 am

    I agree! I am so tired of the marketing and paraphernalia that surrounds this day. I do like to mark Earth Day though to use it as a way to promote education and info.However, I think that there aren’t quite enough canvas totes yet, because not everyone is using them. I do have about 20, and want no more, but I give them as gift bags to people to encourage more use. In my town, few people use the ones sold. I was one of the first and the baggers could hardly handle it, seriously, and then they started selling them too. They should be given out freely (even if its an ad) because not everyone is willing to pay for such a thing when the plastic/paper ones are free.

  16. usmcoap April 22, 2010 at 11:48 pm

    I couldn’t agree more about people jumping on the damn bandwagon. How about for Earth Day, we all:

    1. Insulate our homes properly to retain heat and stop us wasting so much fuel heating the planet
    2. Fix leaking or dripping taps in order to save water by the truckload
    3. Drink from the tap or as the wife and I do, fill up a 10L water container with one of those tap thingies on it and stick it in the fridge so we can have cold water whenever we want instead of buying bottled water
    4. Make triple-glazing mandatory (see point 1)
    5. Make it a requirement that every new house built has to provide at least 25% (or whatever %) of its energy from solar (or other sustainable) means. Making solar panels so cheap that everyone would want one (or twelve) is the way forward people.
    6. Unplug our mobile phone chargers from the wall where they are happily sucking power that goes nowhere.
    7. Make kids that live within a certain radius of their school walk there instead of catching the bus or being taken in a huge 4×4 by their damn mothers.

    That’s just 7, I could probably go on for days with all the crap that we could easily fix and really benefit the earth.

    Earth Day, schmerth day.

    Rant over.

  17. sorrycharliebrown April 22, 2010 at 9:35 pm

    One more thing to add to all of this craziness is the repercussions of drinking water that has bin sitting in plastic that is continuously leeching plastic into the water and putting it into your body!

  18. dolcelumiere April 22, 2010 at 8:57 pm

    Great Post! We addressed this this morning, as well! Time to take Earth Day back from the corporate gimmick’s

    http://feministfatale.com/2010/04/happy-earth-day-please-dont-buy-a-cheap-t-shirt/

  19. maine sal April 22, 2010 at 8:28 pm

    Poland Spring does use spring water from 6 or 7 springs in Maine. I’ve read their whole site trying to find any waffling or hint that they may use other sources. I don’t really trust Nestle. I think I’ll ask customer service for the full Truth.
    You might be interested to learn that we’re collecting signatures to put a referendum on our Maine ballot: to charge PS for the water they take out of OUR aquifers. That’s sensible!

  20. karissarigano April 22, 2010 at 7:23 pm

    Thank you for this article. This stuff is making me absolutely crazy!!! I am in the wedding industry and I keep hearing- Use Soy Ink to print your wedding invites. Last time I checked 98% of the soy we have in the country is GMO Roundup Ready. I shake my head!

  21. liltruthie April 22, 2010 at 5:20 pm

    Kudos to you…but your bottled water argument was repetitive. Bet there\’s at least one other reason why you can\’t stand the Earth Day greenwashing. I would like to suggest, on the tote note: why not find a way to BAN plastic bags in your community instead? Personally, I bought tote bags and now I\’m getting them free, which is annoying in itself. But what I\’m very upset by is the same stores are STILL using plastic…knowing full-well that there bags are out there flying in the breeze and whoring-up the trees!

  22. Love and Trash April 22, 2010 at 5:19 pm

    We caught another one: Babies “R” Us is asking fans to print out a coupon and bring it to the store. In exchange they get a reusable tote, and 25% off everything they can fit into the tote.

    Environmental cost: printer ink, paper, plastic for the tote, and unnecessary purchases!

    We wrote about it here: http://bit.ly/cFJcc9

  23. bserius April 22, 2010 at 5:02 pm

    How about instead of using their homes and offices and Michelle’s Garden to voice their support ,, Pres Obama and VP Biden get on two jets , fly into two airports, with complete entourages and motorcades

  24. kmart April 22, 2010 at 4:55 pm

    I agree too. Why buy anything new, green or otherwise? We should continue to reuse our old stuff until it disintegrates. As a matter of fact, why even advertise any of this green apparel, eco lamps, furniture, etc., when we can continue to fix up what we already have? Stop being so obsessed with money. Has the green movement become totally commercial or what? Let’s get it together people, live repsonsibly, and quit being posers! You know who you are.

  25. AaronG April 22, 2010 at 3:50 pm

    I agree with many of your remarks, but the Sun Chips styrofoam box seems like the marketers intended to attain free publicity. Why would you give them free advertising when they already know those pellets are a waste?

  26. Eco-Vegan Gal April 22, 2010 at 3:41 pm

    Love this post! Thank you for sharing – I agree with so much of this. As nice as it is to see companies becoming more aware of their impacts on the environment, often the best thing we can do is live simply. Bringing your own water bottle is green and cost effective, buy bigger bags of potato chips (or don’t eat them at all), reduce the number of times you travel if possible, and don’t get obsessed with reusable bags (how many does one person really need?!).

  27. goinglikesixty April 22, 2010 at 2:04 pm

    I had similar thoughts as I strolled through a park with the “play-in” water feature pumping water into the air (not a kid within sight,) the gigantic riding mowers (you know the kind) cutting the grass, the guys running their power edgers to give the grass that artificial look while the lawn sprinklers put 25% of their water on the sidewalks.

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