After thanking the 1,233 US dealers present at a recent gathering in Las Vegas for their joint contributions of $11.5 million (that is being used to help with the Japanese disaster relief), Japanese executives unveiled their upcoming plans. The Prius family launch is still in place, and the company is getting serious about “advanced technology” cars as well.
This includes the Scion iQ EV, which will arrive within the next 18 months. With a limited battery range of only 50 miles, and only suitable for four passengers, it is perfect for urbanites but unlikely to turn road trippers’ heads. Even so, this is a strong sign that the company is taking discernible steps towards a cleaner automative future. The next thing to look out for is Toyota’s first fuel cell vehicle, which should be on the road by 2015.