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Toyota Prius Pulls into Third Place in Worldwide Auto Sales
Posted By Andrew Michler On May 29, 2012 @ 2:06 pm In Green Transportation,Innovation | No Comments
Toyota’s vaunted Prius line  is racing into third place in total cars sold worldwide, proving that, far from being a niche market, hybrid technology is as mainstream as it gets. The news comes soon after two new Prius models hit the market, making the gas-sipping lineup  a tough act to beat. So far, Toyota has produced 4 million hybrids with sales accelerating along with the surging price of gas.
Ten years ago, the Prius was the first hybrid to hit the market, and it was widely considered a curiosity for the granola crowd. But with the release of April’s sales numbers, the car is nipping at the Ford Focus’ heels for the #2 spot, with sales of 220,000 units projected for 2012 in the US.
The surge in interest is not only a symptom of rising fuel costs; it’s also a result of Toyota’s release of two new models to fill out the Prius lineup. The goldilocks approach — offering three sizes — figures to pay off for Toyota, with the new Prius C being the most fuel efficient  non-electric car available. The other addition is a roomer Prius V that we test drove  in February.
Toyota has long benefited from Prius’s ‘halo’ effect , which has helped to boost sales across its entire line, but now the car is selling almost as well as the Corolla, which comes in at #1 in sales. The news should open other automakers’ eyes to the commercial viability of fuel-efficient vehicles.
+ Toyota Prius 
Via Green Car Reports 
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URL to article: http://inhabitat.com/toyota-prius-pulls-into-third-place-in-worldwide-auto-sales/
URLs in this post:
 Prius line: http://inhabitat.com/tag/prius/
 gas-sipping lineup: http://inhabitat.com/toyota-unveils-future-plan-to-release-10-more-electric-and-hybrid-vehicles-by-2015/
 Prius C being the most fuel efficient: http://inhabitat.com/2012-toyota-prius-c-has-the-highest-city-mpg-rating-of-all-plugless-vehicles/
 we test drove: http://inhabitat.com/test-drive-inhabitat-takes-the-roomier-toyota-prius-v-for-a-spin/
 Prius’s ‘halo’ effect: http://jalopnik.com/306471/the-prius-halo-effect-continues
 + Toyota Prius: http://www.toyota.com/sem/prius.html?srchid=K610_p312826632
 Green Car Reports: http://www.greencarreports.com/news/1076525_toyota-prius-becomes-worlds-third-best-selling-car-line
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