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Toyota Prius Pulls into Third Place in Worldwide Auto Sales

Posted By Andrew Michler On May 29, 2012 @ 2:06 pm In Green Transportation,Innovation | No Comments

Prius third best selling car, Prius sales, Prius V sales, Prius C sales, Hybrid car sales, Prius world sales

Toyota’s vaunted Prius line [1] is racing into third place in total cars sold worldwide, proving that, far from being a niche market, hybrid technology is as mainstream as it gets. The news comes soon after two new Prius models hit the market, making the gas-sipping lineup [2] a tough act to beat. So far, Toyota has produced 4 million hybrids with sales accelerating along with the surging price of gas.


Prius third best selling car, Prius sales, Prius V sales, Prius C sales, Hybrid car sales, Prius world sales

Ten years ago, the Prius was the first hybrid to hit the market, and it was widely considered a curiosity for the granola crowd. But with the release of April’s sales numbers, the car is nipping at the Ford Focus’ heels for the #2 spot, with sales of 220,000 units projected for 2012 in the US.

The surge in interest is not only a symptom of rising fuel costs; it’s also a result of Toyota’s release of two new models to fill out the Prius lineup. The goldilocks approach — offering three sizes — figures to pay off for Toyota, with the new Prius C being the most fuel efficient [3] non-electric car available. The other addition is a roomer Prius V that we test drove [4] in February.

Toyota has long benefited from Prius’s ‘halo’ effect [5], which has helped to boost sales across its entire line, but now the car is selling almost as well as the Corolla, which comes in at #1 in sales. The news should open other automakers’ eyes to the commercial viability of fuel-efficient vehicles.

+ Toyota Prius [6]

Via Green Car Reports [7]


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URL to article: http://inhabitat.com/toyota-prius-pulls-into-third-place-in-worldwide-auto-sales/

URLs in this post:

[1] Prius line: http://inhabitat.com/tag/prius/

[2] gas-sipping lineup: http://inhabitat.com/toyota-unveils-future-plan-to-release-10-more-electric-and-hybrid-vehicles-by-2015/

[3] Prius C being the most fuel efficient: http://inhabitat.com/2012-toyota-prius-c-has-the-highest-city-mpg-rating-of-all-plugless-vehicles/

[4] we test drove: http://inhabitat.com/test-drive-inhabitat-takes-the-roomier-toyota-prius-v-for-a-spin/

[5] Prius’s ‘halo’ effect: http://jalopnik.com/306471/the-prius-halo-effect-continues

[6] + Toyota Prius: http://www.toyota.com/sem/prius.html?srchid=K610_p312826632

[7] Green Car Reports: http://www.greencarreports.com/news/1076525_toyota-prius-becomes-worlds-third-best-selling-car-line

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