Toyota has teamed up with graduate students at Clemson University’s International Center for Automotive Research in South Carolina to create the ultimate concept car for the next generation of car buyers: Gen-Z. The uBox concept features a bold design, a flexible interior that can be adjusted for weekend activities or the weekday commute, and an all-electric powertrain.


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The uBox concept is the result of a two year collaboration between the University and Toyota, and they are calling it Deep Orange. The collaboration gave the students the opportunity to be immersed in everything from market research and design studies to engineering design and manufacturing.

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“Deep Orange gives students’ hands-on experience with the entire vehicle development process, from identifying the market opportunity through the vehicle build,” says Johnell Brooks, an associate professor in Clemson’s graduate engineering program. “It’s like automotive boot camp for the real world, and it wouldn’t happen without industry partners like Toyota.”

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Toyota says that the uBox concept was designed for a young entrepreneur who wants a vehicle that can provide utility and recreation on the weekend, but that can also offer office space or other career-centric or lifestyle uses during the week. The versatile interior can be rearranged for various activities, from working or operating a business, to hauling cargo. The interior also features 110-volt sockets and reconfigurable, removable seats.

+ Toyota

All images @ Toyota