Is there such thing as “eco-friendly fur” when it comes to fashion? For Michael Massimi, the invasive-species coordinator at the Barataria-Terrebonne National Estuary Progream (BTNEP), there certainly is, and it comes from the nutria. The nutira was brought to Louisiana in the 1930s for the fur-farming industry, but was mysteriously released into the wild where they thrived as a species. Unfortunately, for the Louisiana coastal wetlands these seemingly harmless animals have relentlessly attacked and damaged coastal vegetation and the ecosystem with their insatiable appetites. To stop the nutria from destroying the wetlands even further, a Congress approved initiative has allowed for Massimi’s culling of the little furry critter and the use of their pelts for a new fashion venture called Righteous Fur.