Modern slavery is all around us—even if we don’t always see it. Human trafficking for the sex industry is one of the most insidious crimes, but one group in Tel Aviv is fighting against it to save lives and the environment. A.I.R.—which stands for “Act, Inspire, Restore”—is an international social enterprise that combines social purpose with an eco-friendly upcycling business to spread awareness about the black market activity and to give former prostitutes the skills and supportive community they need for a second chance at life.



Founded by Swiss couple Tabea and Matthias Oppliger, A.I.R. turns reclaimed materials like pallets into custom wood furniture and other upcycled products. The social impact business is a branch of glowbalact, a Switzerland-based NGO aimed at ending modern-day slavery, particularly sex trafficking, in Switzerland and abroad. Tabea, a trained massage therapist, first got involved by offering free massages in Zurich brothels for three years to learn about the women working there, earn their trust, and give them a therapeutic experience. Her and her husband’s knowledge of the industry and desire to spread awareness eventually brought them to Tel Aviv, where an unexpected encounter with a woman who Tabea previously massaged in Zurich cemented their decision to start a social enterprise in Israel.

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Despite Israel’s mostly young and well-educated populace, the country is home to 12,000 women, men, and children who identify as sex workers. Over three-quarters of women surveyed by the Jerusalem Institute of Justice shared their desire to leave the sex industry but say they can’t due to lack of employable skills, financial debt, or coercion by pimps or former employees. The Oppligers founded A.I.R. two years ago and successfully launched their first workspace seven months ago in the city’s gritty but up-and-coming Florentine neighborhood. There, the couple is joined with a staff of social workers and business managers, and they currently work together with eight former sex workers who have signed on for a one-year training program to help them reintegrate into society.

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Related: Thailand’s $7.8 billion seafood industry is built on human trafficking and slave labor

Created with the mission to restore people and materials, A.I.R. works primarily with turning discarded shipping pallets into stylish furniture, a process that Tabea says is very therapeutic. The Swiss-Israeli social enterprise creates custom furniture designs to generate a stable economic base and pays the women an hourly rate. Thus far, A.I.R. has installed their upcycled works in a variety of locations across the city including the rooftop patio of Abraham Hostel in Tel Aviv, and recently won a contract to outfit the interior of a new coffee shop. The foam cushions are covered with recycled billboard canvas, which is sturdy, waterproof, and often colorful.

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Since the upcycled pallet furniture is heavy and is only sold in Israel, A.I.R. was asked by supporters to produce a second upcycled product that could be easily shipped abroad. Thus, the team has recently started collecting discarded kites donated by kite surfers. The reclaimed materials are repurposed into waterproof bags and bibs under the label Kite Pride.

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“We’re trying to make art not waste,” said Tabea to Inhabitat. “We love the idea of upcycling and recycling. It has to be unique and this very colorful stuff is very therapeutic for the girls. One of the girls said ‘I’m just happy looking at the colors.’ Our constant battle is between being socially minded and the pressure of trying to get a business up and running. It’s very challenging. We offer social impact holidays to Germans and Americans and other young business people so that they can come for two and three weeks here and help out at A.I.R. Our goal is to be a jumping board for the career these girls have always wanted. We just give them stability and a protected environment and teach them a few things.”

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A.I.R.’s Kite Pride products will soon be available for purchase on their website and their upcycled pallet furniture is available for purchase and commission in Israel. The sale of these products helps spread awareness and will produce more jobs around the country. To learn more about human trafficking, you can watch a new sex trafficking movie “She Has A Name,” proceeds of which help support glowbalact.

+ glowbalact

+ Vibe Israel

Tour courtesy of Vibe Israel

Images © Lucy Wang, image of Oppligers © Amit Shemesh