What if you could trade your gently used clothing for stylish secondhand items with just a simple click of a button? That’s the goal of Madison, WI.-based Upshift, a swap shop that hopes to bring their unique and eco-friendly business model to the web. Upshift is currently seeking funds on Kickstarter to launch a website that, for a flat fee of $49.99, allows people from all 50 states to trade in their old clothes online for new, gently used items picked out by specialized stylists.

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