Lions, tigers and cheetahs (oh my!) are disappearing from the wild in alarming numbers – and they need our help. To call attention to this dire situation, National Geographic has launched a big cat initiative called Cause an Uproar to raise awareness and funds for conservation projects, education and incentive efforts to help these animals. And as if that wasn’t cool enough, the campaign is spearheaded by everyone’s favorite Golden Girl, Betty White! NatGeo will kick off their Cause an Uproar initiative by airing a week of specials on mountain lions, cougars, cheetahs, jaguars, tigers and leopards this week (it’s also viewable online for those of us without cable), but you can get a sneak peek by checking out their special video featuring White above. To show your support you can donate funds or purchase books, mugs, videos and t-shirts emblazoned with these majestic cats from the National Geographic online store.