“Once in a while, something comes along that changes the way we live. A device so simple and intuitive, using it feels almost familiar.” IKEA recently hired Singapore-based agency BBH to create an Apple-inspired video for its newest 2015 device and we have to say it really impressed us with its clever approach. We hope you enjoy the video below and let us know what you think about the product’s eternal battery life and expandable, no-lag display in the comments!

+ IKEA x Apple